We don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Evansville, Indiana attorney, you already know that your competition is intense. And you are aware that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced Evansville, Indiana internet marketing specialists who recognize our current online landscape and know how to direct new clients to your digital doorstep with cutting edge strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent moving on to a law firm’s web page for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are they finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and google to your website.
● We research your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to find your business, understand who you are, where you are located, and how relevant your business is to the search. With Google, that user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Evansville, Indiana does two things well:
● SEO increases the amount of potential clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Your website’s relevance increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm advertising. Before the growth of internet marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your law practice while making sure your business is prepared for success in the long run. Think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a holistic technique and expenditure with long-lasting targets in mind. It builds on itself and allows your potential clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in Evansville, Indiana is that this type of marketing has the capability to steer clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Evansville, Indiana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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