Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Everett, Washington lawyer, you already know that your competition is fierce. And you know that expanding your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, much of this exposure will come via a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your digital presence has become. We are knowledgeable Everett, Washington online marketing specialists who understand our current virtual society and how to direct new business to your virtual doorstep with industry-tested techniques and strategies. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right SEO techniques in place should be fundamental to achieving both your long-term and short-term organizational goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to find your business, understand what you do for a living, where your business is located, and how relevant your business is to the search. With Google, user relevance is the the most important driver of how they will rank your website.
High-quality law firm internet marketing in Everett, Washington does two things:
● It grows the amount of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your online properties become even more powerful.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal marketing. Long before the surge of internet marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a comprehensive technique and investment with long-term objectives in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in Everett, Washington is that it has the capability to drive potential clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Everett, Washington law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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