The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Fayetteville, North Carolina attorney, you already recognize that competition is fierce. And you are aware that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, much of this exposure will come via a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Fayetteville, North Carolina internet marketing specialists who understand our current online landscape and how to direct business to your virtual front door with industry-tested techniques and strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a law firm’s web page for additional action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to find your business, comprehend what you do for a living, where you are, and how relevant you are to the search. When it comes to most major search engines, including Google, that user relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Fayetteville, North Carolina does two things:
● Internet marketing increases the number of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal marketing. Before the surge of internet marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid ads together with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your practice while preparing your business for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
SEO is a comprehensive approach and expenditure with long-term goals in mind. Great SEO builds on itself and enables your clients to find you when they need you most via an internet search. The very best thing about good law firm SEO marketing in Fayetteville, North Carolina is that internet marketing has the capability to steer clients to your door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Fayetteville, North Carolina law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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