Our team doesn’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Fontana, California lawyer, you already know that competition is intense. And you know that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we know how essential your online presence has become. We are knowledgeable Fontana, California internet marketing professionals who understand our current virtual society and how to direct new business to your virtual front door with cutting edge techniques and strategies. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your long-term and short-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent proceeding to a firm’s web page for additional action. Propelling what users find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that let a search engine to “find” you, comprehend who you are, where you are located, and how relevant you are to their users. With Google, that user relevance is the number 1 most important factor of how that search engine will rank your page.
What good law firm SEO in Fontana, California does is twofold.
● It grows the number of prospective clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal marketing. Before the growth of online marketing, this was how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a comprehensive technique and investment with long-lasting targets in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via an internet search. The very best thing about good legal SEO marketing in Fontana, California is that internet marketing has the ability to drive clients to your office for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Fontana, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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