The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Fort Collins, Colorado lawyer, you already understand that your competition is fierce. And you know that growing your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this valuable exposure will come via an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Fort Collins, Colorado internet marketing specialists who recognize our current virtual landscape and how to direct business to your virtual front door with cutting edge strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to the search. When it comes to Google, user relevance is the the most important factor of how they will rank your website.
High-quality law firm internet marketing in Fort Collins, Colorado does two things:
● SEO expands the number of potential clients that your law office can reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, you become more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal marketing. Long before the surge of online marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic legal SEO is a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your practice while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a total technique and expenditure with long-term goals in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Fort Collins, Colorado is that this type of marketing has the capability to steer potential clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Fort Collins, Colorado law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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