Our team doesn’t have a law degree and you probably don’t know a lot about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Fort Wayne, Indiana lawyer, you already know that your competition is fierce. And you know that expanding your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven society, a lot of this exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your digital presence is. We are knowledgeable Fort Wayne, Indiana internet marketing professionals who understand our current virtual landscape and how to direct new clients to your virtual front door with top of the line techniques and tactics. With us on your team, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to accomplishing both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to find your business, understand what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to Google, user relevance is the the most important factor of how they will rank your website.
High-quality law firm internet marketing in Fort Wayne, Indiana does two things well:
● It broadens the quantity of prospective clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, your online properties become even more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm marketing. Before the explosion of internet marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a comprehensive approach and investment with long-term objectives in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via a google search. The very best thing about good law firm SEO marketing in Fort Wayne, Indiana is that internet marketing has the ability to steer potential clients to your office door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Fort Wayne, Indiana law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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