The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Glendale, California lawyer, you already recognize that competition is intense. And you are aware that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven society, much of this exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are experienced Glendale, California internet marketing specialists who understand our current digital landscape and how to direct business to your virtual doorstep with industry-tested techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to find your business, comprehend who you are, where you are, and how relevant you are to the search. With Google, that user relevance is the the most important factor of how the search engine will rank your page.
High-quality law firm internet marketing in Glendale, California does two things:
● SEO increases the number of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
As informative and helpful content is added, your site’s relevance builds.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid law firm marketing. Before the surge of online marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
Paid ads in tandem with organic legal SEO may be a good way to make your marketing work both your long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law firm while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a your own house.
SEO is a holistic approach and expenditure with long-term objectives in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via an online search. The best thing about good legal SEO marketing in Glendale, California is that it has the ability to steer clients to your office for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Glendale, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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