Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Glenwood, Pennsylvania attorney, you already understand that your competition is fierce. And you know that expanding your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your virtual presence is. We are experienced Glenwood, Pennsylvania internet marketing specialists who understand our current virtual landscape and how to direct business to your virtual doorstep with cutting edge techniques and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to achieving both your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a law firm’s web page for additional action. Propelling what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to the search. When it comes to Google, user relevance is the the most important factor of how they will rank your page.
What good law firm SEO in Glenwood, Pennsylvania does is twofold.
● SEO broadens the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your website’s authority and relevance grows with each new piece of content added.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm advertising. Long before the surge of online marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic law firm SEO is a good way to make your marketing work both your long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic technique and investment with long-lasting targets in mind. It builds on itself and allows your potential clients to find you when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Glenwood, Pennsylvania is that internet marketing has the capacity to steer clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Glenwood, Pennsylvania law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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