The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Grapeland, California lawyer, you already know that competition is fierce. And you are aware that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven society, much of this valuable exposure will come via an online search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
At BSP Marketing, we recognize how essential your digital presence has become. We are experienced Grapeland, California internet marketing professionals who understand our virtual landscape and understand how to to direct business to your virtual front door with industry-tested techniques and tactics. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to achieving your short-term and long-term law practice goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s web page for additional action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your website.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that let a search engine to “find” you, understand who you are, where you are, and how relevant you are to the search. With Google, that user relevance is the the most important driver of how they will rank your page.
High-quality law firm internet marketing in Grapeland, California does 2 things:
● Internet marketing increases the amount of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
As informative and helpful content is added, your website’s relevance and authority grows bigger.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal advertising. Long before the explosion of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
In many cases, paid ads in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your law practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a house.
SEO is a total technique and investment with long-term goals in mind. It builds on itself and enables your potential clients to find you when they need you most via an online search. The best thing about good law firm SEO marketing in Grapeland, California is that it has the capacity to steer clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Grapeland, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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