We don’t have a Juris Doctorate and you probably don’t know very much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Greeley, Colorado lawyer, you already understand that competition is intense. And you are aware that expanding your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven world, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we recognize how important your virtual presence is. We are knowledgeable Greeley, Colorado online marketing specialists who understand our digital society and understand how to to direct new clients to your virtual front door with cutting edge methods and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be foundational to achieving both your short-term and long-term organizational objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to “find” you, understand what you do for a living, where you are located, and how relevant your business is to their users. With Google, relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Greeley, Colorado does two things well:
● SEO broadens the number of prospective clients that you reach
● SEO distills those potential clients further into quality leads or conversions
As new and informative content is added, your website’s relevance and authority grows bigger.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal advertising. Long before the explosion of online marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your practice while preparing your business for long-term success. You may wish to think of paid ads like renting a condo and search engine optimization like building a your own house.
SEO is a total technique and expenditure with long-term aims in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Greeley, Colorado is that it has the capability to drive potential clients to your door for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Greeley, Colorado law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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