Our team doesn’t have a Juris Doctorate and you probably don’t know much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Harlem, New York attorney, you already understand that competition is intense. And you are aware that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven society, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how essential your online presence is. We are experienced Harlem, New York internet marketing professionals who understand our digital society and know how to to direct new business to your virtual doorstep with top of the line methods and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant your business is to the search. With Google, user relevance is the number one driver of how that search engine will rank your page.
What good law firm search engine optimization in Harlem, New York does is twofold.
● SEO grows the number of prospective clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Your firm’s website’s relevance and authority increases with each new piece of content added.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm marketing. Before the surge of online marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-lasting aims in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an internet search. The very best thing about good law firm SEO marketing in Harlem, New York is that internet marketing has the ability to steer potential clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Harlem, New York law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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