Our team doesn’t have a law degree and you probably don’t know much about SEO. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a High Ridge, Connecticut attorney, you already know that competition is intense. And you are aware that growing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven society, much of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are top rated High Ridge, Connecticut internet marketing specialists who recognize our current online landscape and how to direct business to your virtual front door with industry-tested strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that let a search engine to find your business, comprehend who you are, where your business is located, and how relevant your business is to their users. With Google, that user relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in High Ridge, Connecticut does two things:
● It broadens the quantity of prospective clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become even more powerful.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal marketing. Before the growth of internet marketing, this was how you found clients. And of course, is still a place for paid ads.
In many cases, paid ads together with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a holistic technique and investment with long-lasting goals in mind. It builds on itself and enables your potential clients to find your law office when they need you most via a web search. The very best thing about good legal SEO marketing in High Ridge, Connecticut is that this type of marketing has the capability to steer clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top High Ridge, Connecticut law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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