We don’t have a J.D. and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Hollywood, California attorney, you already recognize that competition is fierce. And you know that developing your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, much of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are top rated Hollywood, California internet marketing specialists who understand our current virtual landscape and know how to direct new business to your virtual front door with industry-tested techniques and strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with about 74 percent proceeding to a law firm’s website for additional action. Determining what your potential clients find on that search is good, solid SEO. In other words, this is how your prospective clients are searching for you.
But are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your website.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to their users. When it comes to Google, user relevance is the number one driver of how the search engine will rank your website.
What high quality law firm search engine optimization in Hollywood, California does is twofold.
● SEO increases the amount of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
As informative and helpful content is added, your site’s relevance and authority grows bigger.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal advertising. Before the surge of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
In many cases, paid ads in tandem with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a total approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in Hollywood, California is that this type of marketing has the ability to steer clients to your virtual door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Hollywood, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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