Our team doesn’t have a J.D. and you probably don’t know much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Hollywood, Florida lawyer, you already know that competition is intense. And you know that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, much of this valuable exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Hollywood, Florida internet marketing professionals who understand our current online landscape and how to direct business to your digital front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent moving on to a firm’s website for further action. Determining what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant you are to their users. With Google, user relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Hollywood, Florida does two things:
● Internet marketing increases the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, you become even more powerful.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm advertising. Before the surge of web marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
Paid ads in tandem with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive technique and expenditure with long-term goals in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in Hollywood, Florida is that internet marketing has the capability to steer potential clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Hollywood, Florida law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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