Our team doesn’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Irving, Texas lawyer, you already know that competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your digital presence is. We are experienced Irving, Texas online marketing specialists who understand our current digital society and understand how to to direct new clients to your virtual front door with top of the line techniques and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing both your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online strategies that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to their users. When it comes to Google, user relevance is the number one factor of how they will rank your page.
High-quality law firm internet marketing in Irving, Texas does 2 things:
● Internet marketing broadens the amount of prospective clients that you reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm advertising. Long before the growth of web marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO is a good way to make your marketing work both your long-term and immediate targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and investment with long-lasting targets in mind. It builds on itself and allows your clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Irving, Texas is that internet marketing has the ability to steer clients to your door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Irving, Texas law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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