The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Joliet, Illinois attorney, you already know that competition is fierce. And you are aware that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Joliet, Illinois internet marketing specialists who understand our current digital landscape and know how to direct business to your digital doorstep with industry-tested techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent proceeding to a firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online techniques that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to the search. With Google, user relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Joliet, Illinois does two things:
● SEO increases the number of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, you become more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm advertising. Before the explosion of internet marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law firm while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a total approach and investment with long-term aims in mind. It builds on itself and allows your clients to find you when they need you most via an internet search. The best thing about good law firm SEO marketing in Joliet, Illinois is that internet marketing has the ability to drive clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Joliet, Illinois law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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