Our team doesn’t have a law degree and you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Kenwood, Tennessee lawyer, you already understand that competition is fierce. And you know that growing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven society, a lot of this valuable exposure will come via a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we know how important your virtual presence has become. We are knowledgeable Kenwood, Tennessee online marketing specialists who understand our current virtual society and how to direct new business to your virtual doorstep with top of the line methods and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be fundamental to achieving your long-term and short-term organizational objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to the search. With Google, that user relevance is the number one factor of how the search engine will rank your website.
What good law firm internet marketing in Kenwood, Tennessee does is twofold.
● It expands the number of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your firm’s website’s authority grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal marketing. Before the surge of online marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your practice while preparing your business for long-term success. Think of paid ads like renting a condo and search engine optimization like building a your own house.
SEO is a total technique and investment with long-term targets in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in Kenwood, Tennessee is that this type of marketing has the capacity to drive clients to your office door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Kenwood, Tennessee law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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