Our team doesn’t have a J.D. and, chances are, you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a La Quinta, California lawyer, you already know that your competition is fierce. And you know that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, much of this valuable exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced La Quinta, California internet marketing professionals who understand our current online landscape and know how to direct business to your virtual front door with cutting edge techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for further action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that allow a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant your business is to their users. When it comes to most major search engines, including Google, that user relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in La Quinta, California does 2 things:
● It expands the quantity of potential clients that you reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm marketing. Long before the explosion of online marketing, this was how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic legal SEO may be a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your law firm while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a comprehensive approach and investment with long-lasting targets in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a web search. The very best thing about good legal SEO marketing in La Quinta, California is that it has the capability to steer clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top La Quinta, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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