We don’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Lakewood, Colorado lawyer, you already know that competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this exposure will come via an online search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we recognize how essential your virtual presence is. We are knowledgeable Lakewood, Colorado online marketing specialists who understand our current digital landscape and know how to to direct new clients to your virtual doorstep with top of the line methods and tactics. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent moving on to a law firm’s web page for further action. Propelling what users find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We research your competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to the search. With Google, user relevance is the the most important driver of how the search engine will rank your page.
What high quality law firm SEO in Lakewood, Colorado does is twofold.
● It grows the number of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Your website’s relevance increases with each new piece of content added.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal advertising. Long before the growth of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a house.
SEO is a total approach and expenditure with long-term aims in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in Lakewood, Colorado is that it has the capability to drive potential clients to your office for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Lakewood, Colorado law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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