Our team doesn’t have a law degree and you probably don’t know very much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Laredo, Texas lawyer, you already know that competition is intense. And you know that expanding your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven society, much of this exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your virtual presence is. We are knowledgeable Laredo, Texas online marketing specialists who understand our current virtual society and understand how to to direct business to your virtual front door with industry-tested methods and strategies. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to accomplishing your long-term and short-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital strategies that allow a search engine to “find” you, understand what you do for a living, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, user relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Laredo, Texas does two things:
● It broadens the quantity of prospective clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, you become even more powerful.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm advertising. Long before the surge of online marketing, this was how you found your clients. And there, is still a place for paid ads.
Paid digital advertising together with organic legal SEO may be a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your law firm while preparing your business for long-term success. Think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a comprehensive approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Laredo, Texas is that it has the ability to steer potential clients to your office for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Laredo, Texas law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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