We don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Las Vegas, Nevada attorney, you already recognize that your competition is fierce. And you are aware that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, a lot of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Las Vegas, Nevada internet marketing professionals who understand our current online landscape and how to direct new clients to your virtual doorstep with industry-tested strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s website for further action. Propelling what your potential clients find on that search is good, solid SEO. In other words, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and google to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online strategies that let a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant your business is to the search. With Google, relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Las Vegas, Nevada does two things:
● Internet marketing broadens the amount of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm advertising. Before the surge of internet marketing, paid ads were how you found clients. And there, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a total approach and investment with long-lasting objectives in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via a google search. The best thing about good legal SEO marketing in Las Vegas, Nevada is that this type of marketing has the capacity to steer clients to your office for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Las Vegas, Nevada law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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