The folks at BSP Marketing don’t have a J.D. and you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Little Rock, Arkansas lawyer, you already understand that competition is fierce. And you know that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are top rated Little Rock, Arkansas internet marketing specialists who recognize our current digital landscape and how to direct new clients to your digital front door with industry-tested strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital techniques that allow a search engine to find your business, comprehend what you do for a living, where you are, and how relevant your business is to the search. When it comes to most major search engines, including Google, that relevance is the number 1 driver of how high that search engine will rank your page.
What high quality law firm SEO in Little Rock, Arkansas does is twofold.
● Internet marketing expands the number of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
As informative and helpful content is added, your website’s relevance builds.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm marketing. Before the explosion of online marketing, this was how you found clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a your own house.
SEO is a total approach and investment with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Little Rock, Arkansas is that internet marketing has the ability to drive clients to your office door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Little Rock, Arkansas law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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