The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Long Beach, California lawyer, you already understand that your competition is fierce. And you know that growing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven world, a lot of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are top rated Long Beach, California internet marketing specialists who recognize our current online landscape and know how to direct new business to your virtual front door with cutting edge techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent proceeding to a firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that let a search engine to “find” you, comprehend who you are, where you are, and how relevant your business is to the search. When it comes to Google, that user relevance is the the most important driver of how the search engine will rank your page.
What high quality law firm SEO in Long Beach, California does is twofold.
● Internet marketing increases the number of prospective clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Your website’s relevance and authority grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal advertising. Before the surge of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your practice while making sure your business is prepared for success in the long run. Think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a total technique and expenditure with long-lasting targets in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via a web search. The very best thing about good law firm SEO marketing in Long Beach, California is that it has the capacity to steer potential clients to your door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Long Beach, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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