The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Lowell, Washington lawyer, you already understand that your competition is intense. And you are aware that expanding your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, much of this exposure will come via an online search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Lowell, Washington internet marketing specialists who recognize our current digital landscape and how to direct new business to your virtual doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to their users. With Google, user relevance is the the most important driver of how the search engine will rank your website.
High-quality law firm internet marketing in Lowell, Washington does two things:
● SEO grows the amount of potential clients that your law office can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become even more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm advertising. Long before the explosion of web marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your practice while making sure your business is prepared for success in the long run. Think of paid ads like renting a condo and SEO like building a house.
SEO is a total technique and investment with long-lasting goals in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in Lowell, Washington is that this type of marketing has the capacity to drive clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Lowell, Washington law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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