The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Maplewood Park, Indiana lawyer, you already recognize that competition is intense. And you are aware that growing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven world, much of this valuable exposure will come via an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your online presence is. We are experienced Maplewood Park, Indiana online marketing professionals who understand our digital landscape and understand how to to direct new clients to your virtual doorstep with cutting edge methods and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your long-term and short-term organizational objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant your business is to the search. With Google, user relevance is the the most important driver of how they will rank your website.
High-quality law firm internet marketing in Maplewood Park, Indiana does two things:
● It grows the amount of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
As informative and helpful content is added, your site’s relevance builds.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm advertising. Before the growth of web marketing, this was how you found clients. And there, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-lasting targets in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Maplewood Park, Indiana is that internet marketing has the capacity to steer potential clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Maplewood Park, Indiana law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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