Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Meads, Kentucky attorney, you already understand that your competition is fierce. And you know that expanding your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven world, much of this exposure will come via an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Meads, Kentucky internet marketing professionals who understand our current online landscape and know how to direct new business to your digital front door with industry-tested strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and google to your website.
● We research your competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to find your business, understand who you are, where you are located, and how relevant you are to their users. With Google, that user relevance is the number 1 most important factor of how high that search engine will rank your page.
What high quality law firm search engine optimization in Meads, Kentucky does is twofold.
● SEO broadens the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, you become even more powerful.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal marketing. Before the surge of web marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a total technique and expenditure with long-lasting targets in mind. It builds on itself and allows your clients to find you when they need you most via an online search. The very best thing about good law firm SEO marketing in Meads, Kentucky is that this type of marketing has the capability to steer clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Meads, Kentucky law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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