We don’t have a J.D. and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Mesa, Arizona lawyer, you already know that competition is intense. And you are aware that expanding your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven society, much of this exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated Mesa, Arizona internet marketing specialists who recognize our current virtual landscape and know how to direct new clients to your virtual doorstep with cutting edge techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant your business is to their users. When it comes to Google, that user relevance is the number one factor of how they will rank your page.
What good law firm search engine optimization in Mesa, Arizona does is twofold.
● Internet marketing grows the quantity of prospective clients that you reach
● It distills those potential clients further into high quality conversions or conversions
As informative and helpful content is added, your site’s relevance grows bigger.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm advertising. Long before the surge of online marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately expand your practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a total approach and investment with long-term objectives in mind. It builds on itself and enables your potential clients to find you when they need you most via a google search. The best thing about good legal SEO marketing in Mesa, Arizona is that it has the capability to drive clients to your virtual door for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Mesa, Arizona law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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