Our team doesn’t have a J.D. and you probably don’t know a lot about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Mesquite, Texas lawyer, you already understand that your competition is intense. And you know that developing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven society, a lot of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
At BSP Legal Marketing, we understand how important your online presence is. We are experienced Mesquite, Texas internet marketing professionals who understand our virtual landscape and how to direct new clients to your virtual front door with industry-tested methods and tactics. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be foundational to achieving both your short-term and long-term organizational objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant your business is to their users. With Google, relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Mesquite, Texas does 2 things:
● It grows the number of potential clients that your practice can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal advertising. Before the growth of internet marketing, this was how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your practice while preparing your business for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a holistic approach and investment with long-lasting goals in mind. Great SEO builds on itself and enables your clients to find you when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Mesquite, Texas is that this type of marketing has the ability to steer potential clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Mesquite, Texas law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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