Our team doesn’t have a law degree and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Metairie, Louisiana lawyer, you already recognize that competition is fierce. And you know that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how important your digital presence is. We are knowledgeable Metairie, Louisiana online marketing professionals who understand our virtual society and know how to to direct business to your virtual front door with cutting edge methods and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving both your short-term and long-term organizational objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for further action. Determining what users find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to find your business, understand who you are, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Metairie, Louisiana does two things well:
● Internet marketing expands the quantity of potential clients that you reach
● It distills those potential clients further into quality conversions or conversions
Your firm’s website’s relevance and authority increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm advertising. Long before the growth of internet marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid ads together with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total approach and expenditure with long-term targets in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Metairie, Louisiana is that it has the capacity to drive clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Metairie, Louisiana law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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