Our team doesn’t have a law degree and you probably don’t know much about SEO. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Miramar, Florida lawyer, you already recognize that your competition is intense. And you are aware that growing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we understand how essential your online presence has become. We are knowledgeable Miramar, Florida internet marketing specialists who understand our digital society and how to direct business to your virtual front door with top of the line methods and tactics. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to find your business, understand what you do for a living, where your business is located, and how relevant you are to the search. When it comes to Google, user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Miramar, Florida does two things:
● SEO grows the quantity of potential clients that you reach
● It distills those potential clients further into high quality conversions or conversions
Your website’s authority and relevance grows with each new piece of content added.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal advertising. Before the explosion of internet marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a holistic technique and investment with long-lasting goals in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Miramar, Florida is that this type of marketing has the ability to steer potential clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Miramar, Florida law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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