The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Mount Ida, Virginia attorney, you already understand that competition is intense. And you are aware that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven world, much of this valuable exposure will come via an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how important your virtual presence is. We are experienced Mount Ida, Virginia online marketing specialists who understand our current virtual landscape and understand how to to direct new clients to your virtual doorstep with cutting edge methods and strategies. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to achieving your long-term and short-term business objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to “find” you, understand what you do for a living, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Mount Ida, Virginia does two things well:
● It expands the number of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become even more powerful.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid legal advertising. Before the surge of online marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid ads together with organic law firm SEO is a good way to make your marketing work both your long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately expand your practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a holistic technique and expenditure with long-term aims in mind. It builds on itself and allows your clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Mount Ida, Virginia is that internet marketing has the ability to drive clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Mount Ida, Virginia law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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