We don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Nashville, Tennessee attorney, you already know that your competition is intense. And you are aware that developing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, a lot of this exposure will come via a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced Nashville, Tennessee internet marketing professionals who recognize our current digital landscape and know how to direct new clients to your digital doorstep with cutting edge techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to “find” you, understand who you are, where you are, and how relevant your business is to the search. When it comes to Google, user relevance is the number one driver of how they will rank your page.
What good law firm internet marketing in Nashville, Tennessee does is twofold.
● SEO increases the amount of prospective clients that you reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm marketing. Before the explosion of internet marketing, this was how you found clients. And of course, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive technique and expenditure with long-term aims in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Nashville, Tennessee is that it has the capacity to steer clients to your door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Nashville, Tennessee law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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