The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Nescopeck Pass, Pennsylvania attorney, you already recognize that your competition is fierce. And you are aware that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, much of this exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Nescopeck Pass, Pennsylvania internet marketing professionals who understand our current online landscape and know how to direct new clients to your virtual front door with industry-tested techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent moving on to a law firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to find your business, comprehend what you do for a living, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, that user relevance is the number one most important factor of how high that search engine will rank your page.
What good law firm internet marketing in Nescopeck Pass, Pennsylvania does is twofold.
● SEO expands the quantity of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Your website’s relevance and authority grows with each new piece of content added.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal advertising. Long before the surge of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid ads together with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law practice while making sure your business is prepared for success in the long run. Think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a total technique and investment with long-lasting targets in mind. It builds on itself and enables your potential clients to find your law office when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Nescopeck Pass, Pennsylvania is that this type of marketing has the capability to steer potential clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Nescopeck Pass, Pennsylvania law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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