Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a New York City, New York lawyer, you already recognize that competition is fierce. And you are aware that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced New York City, New York internet marketing professionals who recognize our current online landscape and know how to direct business to your virtual doorstep with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to find your business, understand who you are, where you are, and how relevant your business is to the search. With Google, relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in New York City, New York does 2 things:
● It increases the amount of prospective clients that your law office can reach
● SEO distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm marketing. Before the growth of online marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic legal SEO is a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a total technique and expenditure with long-lasting goals in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in New York City, New York is that internet marketing has the capability to steer clients to your door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top New York City, New York law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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