We don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a North Glendale, California attorney, you already recognize that competition is intense. And you know that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, much of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we recognize how important your virtual presence has become. We are knowledgeable North Glendale, California internet marketing professionals who understand our virtual landscape and understand how to to direct business to your virtual doorstep with industry-tested methods and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your short-term and long-term organizational goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital strategies that allow a search engine to find your business, understand what you do for a living, where your business is located, and how relevant your business is to their users. With Google, that user relevance is the number one driver of how the search engine will rank your page.
What good law firm internet marketing in North Glendale, California does is twofold.
● SEO increases the amount of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your website’s authority and relevance increases with each new piece of content added.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm marketing. Long before the explosion of web marketing, this was how you found clients. And of course, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm SEO is a great way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a total technique and expenditure with long-lasting goals in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in North Glendale, California is that it has the ability to drive potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top North Glendale, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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