We don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Oakland, California attorney, you already understand that competition is intense. And you are aware that growing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Oakland, California internet marketing professionals who understand our current digital landscape and know how to direct business to your virtual front door with industry-tested techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that let a search engine to find your business, understand who you are, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number 1 driver of how high that search engine will rank your page.
What high quality law firm search engine optimization in Oakland, California does is twofold.
● SEO increases the amount of potential clients that your practice can reach
● It distills those potential clients further into high quality conversions or conversions
As informative and helpful content is added, your site’s relevance grows bigger.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal advertising. Before the explosion of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total approach and expenditure with long-lasting aims in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The very best thing about good legal SEO marketing in Oakland, California is that internet marketing has the capability to drive clients to your office for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Oakland, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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