Our team doesn’t have a J.D. and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Ona, West Virginia lawyer, you already understand that your competition is fierce. And you know that expanding your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, much of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how essential your virtual presence has become. We are knowledgeable Ona, West Virginia online marketing specialists who understand our current digital landscape and how to direct business to your virtual doorstep with cutting edge methods and strategies. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to accomplishing your long-term and short-term law practice objectives.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent proceeding to a law firm’s website for further action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to their users. When it comes to Google, user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Ona, West Virginia does 2 things:
● It grows the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm marketing. Long before the growth of online marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing work both your long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and expenditure with long-lasting goals in mind. It builds on itself and allows your clients to find your law office when they need you most via an online search. The best thing about good legal SEO marketing in Ona, West Virginia is that it has the capacity to drive clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Ona, West Virginia law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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