We don’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Ontario, California lawyer, you already recognize that competition is intense. And you are aware that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s internet-driven society, much of this exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how essential your digital presence is. We are knowledgeable Ontario, California internet marketing specialists who understand our virtual society and how to direct new clients to your virtual front door with industry-tested methods and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing both your long-term and short-term business objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital methods that let a search engine to find your business, comprehend what you do for a living, where you are, and how relevant your business is to their users. With Google, user relevance is the number 1 most important factor of how high that search engine will rank your page.
What good law firm internet marketing in Ontario, California does is twofold.
● It expands the number of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal marketing. Long before the surge of internet marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total approach and investment with long-lasting goals in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via an online search. The very best thing about good legal SEO marketing in Ontario, California is that internet marketing has the capability to steer potential clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Ontario, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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