Our team doesn’t have a J.D. and, chances are, you probably don’t know a lot about SEO. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Palm Bay, Florida attorney, you already know that competition is intense. And you are aware that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your digital presence has become. We are experienced Palm Bay, Florida internet marketing specialists who understand our virtual society and how to direct business to your virtual doorstep with cutting edge techniques and strategies. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and google to your website.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that let a search engine to find your business, understand who you are, where your business is located, and how relevant your business is to the search. When it comes to most major search engines, including Google, that relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Palm Bay, Florida does 2 things:
● Internet marketing grows the quantity of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your website’s authority grows with each new piece of content added.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal advertising. Long before the surge of online marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid ads together with organic law firm SEO is a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a holistic technique and investment with long-lasting goals in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The best thing about good law firm natural search engine optimization marketing in Palm Bay, Florida is that it has the capability to drive potential clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Palm Bay, Florida law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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