Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Parkway Hills, Indiana attorney, you already know that your competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, much of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how essential your digital presence is. We are experienced Parkway Hills, Indiana online marketing professionals who understand our digital society and know how to to direct new clients to your virtual doorstep with cutting edge methods and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to accomplishing both your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent moving on to a law firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and search engines to your online properties.
● We research your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that let a search engine to “find” you, understand who you are, where you are, and how relevant you are to their users. With Google, user relevance is the the most important factor of how they will rank your website.
High-quality law firm internet marketing in Parkway Hills, Indiana does 2 things:
● It grows the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
As informative and helpful content is added, your site’s relevance builds.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal marketing. Long before the surge of internet marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law firm while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a total technique and investment with long-lasting goals in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Parkway Hills, Indiana is that this type of marketing has the ability to drive potential clients to your virtual door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Parkway Hills, Indiana law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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