The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Pompano Beach, Florida attorney, you already understand that competition is intense. And you are aware that developing your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven society, much of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your digital presence is. We are experienced Pompano Beach, Florida online marketing specialists who understand our current virtual society and understand how to to direct new clients to your virtual doorstep with industry-tested techniques and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right SEO techniques in place should be fundamental to achieving your short-term and long-term organizational objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and search engines to your website.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online methods that let a search engine to find your business, understand what you do for a living, where your business is located, and how relevant you are to the search. With Google, that user relevance is the number one factor of how the search engine will rank your page.
What good law firm internet marketing in Pompano Beach, Florida does is twofold.
● It broadens the number of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your website become even more powerful.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal advertising. Long before the growth of online marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a comprehensive approach and investment with long-lasting objectives in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via a google search. The best thing about good law firm SEO marketing in Pompano Beach, Florida is that this type of marketing has the ability to steer potential clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Pompano Beach, Florida law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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