The folks at BSP Marketing don’t have a law degree and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Port Saint Lucie, Florida lawyer, you already recognize that your competition is fierce. And you know that expanding your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, a lot of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Port Saint Lucie, Florida internet marketing specialists who recognize our current online landscape and how to direct business to your virtual doorstep with industry-tested strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Port Saint Lucie, Florida does 2 things:
● SEO increases the number of prospective clients that you reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm advertising. Before the surge of online marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic legal SEO is a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and SEO like building a your own house.
SEO is a comprehensive approach and investment with long-term objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The very best thing about good legal SEO marketing in Port Saint Lucie, Florida is that internet marketing has the capability to steer clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Port Saint Lucie, Florida law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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