Our team doesn’t have a J.D. and you probably don’t know a lot about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Ramapo, New York lawyer, you already recognize that competition is intense. And you know that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, a lot of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how essential your digital presence is. We are experienced Ramapo, New York online marketing specialists who understand our virtual society and understand how to to direct new business to your virtual front door with top of the line methods and tactics. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing both your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent moving on to a law firm’s website for additional action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online methods that allow a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant you are to the search. When it comes to Google, user relevance is the the most important driver of how the search engine will rank your website.
High-quality law firm internet marketing in Ramapo, New York does two things:
● It increases the quantity of potential clients that your law office can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Your firm’s website’s relevance and authority increases with each new piece of content added.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal advertising. Before the explosion of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately expand your law practice while making sure your business is prepared for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic technique and investment with long-lasting targets in mind. It builds on itself and allows your potential clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Ramapo, New York is that internet marketing has the capacity to steer clients to your office for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Ramapo, New York law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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