We don’t have a J.D. and you probably don’t know much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Rancho Cucamonga, California lawyer, you already recognize that your competition is fierce. And you are aware that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven society, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your virtual presence is. We are knowledgeable Rancho Cucamonga, California online marketing specialists who understand our digital society and know how to to direct new business to your virtual front door with cutting edge techniques and strategies. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to achieving both your long-term and short-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s web page for additional action. Propelling what users find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to find your business, understand what you do for a living, where you are located, and how relevant your business is to their users. When it comes to Google, user relevance is the the most important driver of how the search engine will rank your page.
High-quality law firm internet marketing in Rancho Cucamonga, California does two things:
● SEO expands the quantity of prospective clients that you reach
● SEO distills those potential clients further into high quality conversions or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your online properties become more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal marketing. Long before the explosion of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
In many cases, paid ads in tandem with organic law firm SEO is a good way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total approach and expenditure with long-term goals in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an internet search. The best thing about good legal SEO marketing in Rancho Cucamonga, California is that internet marketing has the capacity to steer clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Rancho Cucamonga, California law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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