Our team doesn’t have a J.D. and you probably don’t know a lot about SEO. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Reno, Nevada lawyer, you already understand that competition is intense. And you are aware that growing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Reno, Nevada internet marketing specialists who recognize our current virtual landscape and how to direct new business to your digital doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that allow a search engine to find your business, comprehend who you are, where you are, and how relevant you are to the search. With Google, that user relevance is the number one factor of how they will rank your page.
What high quality law firm internet marketing in Reno, Nevada does is twofold.
● It expands the number of potential clients that your law office can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, your website become even more powerful.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm advertising. Before the explosion of web marketing, this was how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic legal SEO may be a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an online search. The very best thing about good legal SEO marketing in Reno, Nevada is that it has the capacity to steer potential clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Reno, Nevada law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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