We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Rockdale, Kentucky lawyer, you already know that your competition is intense. And you know that expanding your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven world, much of this exposure will come via a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Rockdale, Kentucky internet marketing professionals who recognize our current virtual landscape and know how to direct new business to your digital doorstep with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent proceeding to a firm’s website for additional action. Propelling what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● We create original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online methods that let a search engine to “find” you, understand who you are, where you are located, and how relevant your business is to their users. With Google, that user relevance is the the most important factor of how they will rank your website.
High-quality law firm internet marketing in Rockdale, Kentucky does two things well:
● SEO broadens the number of potential clients that your law office can reach
● SEO distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal advertising. Before the explosion of internet marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
In fact, paid ads together with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a comprehensive technique and investment with long-lasting aims in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in Rockdale, Kentucky is that it has the ability to steer clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Rockdale, Kentucky law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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