The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Rolling Hills, Indiana lawyer, you already know that your competition is fierce. And you are aware that developing your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how important your virtual presence has become. We are experienced Rolling Hills, Indiana internet marketing specialists who understand our digital society and know how to to direct new business to your virtual doorstep with top of the line techniques and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your long-term and short-term organizational objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to find your business, understand who you are, where you are, and how relevant you are to their users. With Google, that relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Rolling Hills, Indiana does two things:
● Internet marketing expands the number of prospective clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your website become even more powerful.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal marketing. Before the surge of online marketing, this was how you found clients. And there, is still a place for paid ads.
Paid ads in tandem with organic legal SEO may be a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your practice while preparing your business for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a holistic approach and investment with long-term aims in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Rolling Hills, Indiana is that this type of marketing has the capacity to drive potential clients to your office door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Rolling Hills, Indiana law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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