The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know a lot about SEO. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Royal Oaks, Indiana attorney, you already understand that competition is fierce. And you are aware that expanding your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven society, much of this valuable exposure will come via an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Royal Oaks, Indiana internet marketing professionals who understand our current online landscape and how to direct business to your digital doorstep with industry-tested techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online methods that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to their users. When it comes to Google, that user relevance is the the most important driver of how the search engine will rank your page.
High-quality law firm internet marketing in Royal Oaks, Indiana does 2 things:
● Internet marketing grows the amount of potential clients that your practice can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal marketing. Before the growth of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your practice while preparing your business for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a holistic approach and investment with long-term targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Royal Oaks, Indiana is that this type of marketing has the ability to steer clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Royal Oaks, Indiana law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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