Our team doesn’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Sacramento, California attorney, you already know that competition is fierce. And you know that expanding your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your digital presence is. We are knowledgeable Sacramento, California online marketing professionals who understand our current digital landscape and know how to to direct new clients to your virtual doorstep with industry-tested techniques and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization practices in place should be fundamental to achieving both your short-term and long-term organizational objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to the search. When it comes to Google, user relevance is the the most important driver of how they will rank your website.
What high quality law firm internet marketing in Sacramento, California does is twofold.
● It broadens the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
As new and informative content is added, your site’s relevance and authority grows bigger.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm advertising. Before the surge of web marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your practice while preparing your business for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a total approach and investment with long-term goals in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The very best thing about good legal SEO marketing in Sacramento, California is that it has the capability to drive clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Sacramento, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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