We don’t have a law degree and you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Saint Paul, Minnesota lawyer, you already understand that your competition is intense. And you know that developing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven society, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your digital presence is. We are experienced Saint Paul, Minnesota internet marketing professionals who understand our current virtual society and understand how to to direct business to your virtual doorstep with industry-tested techniques and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, that relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Saint Paul, Minnesota does two things:
● SEO grows the amount of prospective clients that your law office can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, your website become even more powerful.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm marketing. Before the surge of online marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and expenditure with long-term targets in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Saint Paul, Minnesota is that internet marketing has the ability to drive potential clients to your virtual door for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Saint Paul, Minnesota law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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